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Current Trends in Distribution Channels: New Underwriting for a New Millennium
we were able to determine some things. We did a direct-mail campaign, and the results are seen in McArdle ... through the major distribution channels—targeted direct marketing, the bank platform, the nonlife agency ...- Authors: Juliet Sandrowicz, Vera F Dolan, Ernest A Testa, James McArdle
- Date: May 2005
- Competency: Strategic Insight and Integration>Strategy development; Technical Skills & Analytical Problem Solving
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Underwriting - Life Insurance